"The origin of Sema is credited to Rumi, Sufi master and creator of the Mawlawi's. The story of the creation of this unique form of Zikr is that Rumi was walking through the town marketplace one day when he heard the rhythmic hammering of the goldbeaters. It is believed that Rumi heard the Zikr, "la elaha ella'llah" or in English, "no god, but Allah" in the apprentices beating of the gold and so entranced in happiness he stretched out both of his arms and started spinning in a circle. With that the practice of Sema and the dirvishes of the Mevlevi order were born."